Financial Marketing
Blog

10 min read

5 Reasons Why Your Marketing Strategy Isn’t Generating Leads

Whether you’re targeting investment leads or financial services leads, it can be an ordeal to generate leads and conversions. Your website is the main marketing tool for lead generation and it should be the centre from which you organise your lead generation strategy. From ensuring you have a social media presence to investing in content … Continued

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10 min read

Creating a Strong ‘About Us’ Page to Generate Leads

As one of the first supporting pages you should have on your website, an ‘About Us’ page is expected from all websites regardless of industry. This type of page is a great way of communicating to your audience that “this is who we are” and to engage financial services leads. Website visitors will check your … Continued

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10 min read

How to Boost Lead Generation with the Help of Social Advertising

Social media has become more prevalent in the past years, with many companies choosing these platforms to have a closer connection to their customers. Becoming more engaged with customers through social media platforms is almost expected in today’s world, with big brands joining in. Having access to customers who are frequent social media users can … Continued

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10 min read

Importance of Email Address Validation for Email Marketing Campaigns

With the prevalent use of emails worldwide, businesses benefit from taking advantage of this direct form of communication. Your audience email lists are essential for engagement and pension leads or financial services leads creation. Proper email address hygiene allows for long-term success of audience engagement and marketing campaigns. Compiling your list is just as important … Continued

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15 min read

How to improve the quality of your B2B leads

You may be getting a lot of leads through, but have you ever stopped and taken a look at their strength? Remember, quality is always far better than quantity when it comes to B2B leads, so here are a few ways you can actively strengthen and improve the leads that come through your virtual door. … Continued

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10 min read

Why Lead Generation is Important and Attracting Prospects

Whether you have a start-up business or a well-established company, gaining leads is a vital component to keep in mind. Pension leads, for example, are prospects who are keen to act about their financial situation. Trusted financial services leads help to make sure that everything goes smoothly at all stages of the buyer’s journey and … Continued

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15 min read

Top 9 IFAs to follow online in 2018

Saving for the future is something we all need to be doing, but it’s something that gets pushed down our to-do list time and time again. And when we do get round to it, there’s so much to learn out there that it all becomes so confusing. It that sounds familiar, then you’re not alone. … Continued

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5 min read

Digital Marketing Vs. Traditional Marketing

Everything You Need to Know About Digital Marketing Vs Traditional Marketing to Boost Your Business! It’s 2017. Everywhere you go, ‘digital,’ is the buzzword. Everyone around you is raving about the sales they gained through Facebook, the fame they garnered through Instagram and the pride of being in the first ten listings of a Google … Continued

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