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You can provide conversational commerce to your customers – a new way of shopping that translates to customers buying your products or services through a conversation with your chatbot. A chatbot is a conversational interface that uses chat format and interaction to engage with customers. Through natural language and speech, chatbots provide your customers with … Continued

You can enhance the customer journey through the sales funnel with artificial intelligence, as it allows you to have an efficient cognitive system that provides accurate data. Optimise and personalise all elements of your marketing strategy, including lead generation, to help your prospects identify with your brand. Lead management software is only an example of … Continued

Creating and distributing a consistent strategy of valuable and relevant content, such as blogs, eBooks, and white papers, is part of content marketing. It’s what attracts visitors to your website and what starts the process of generating quality investment leads, for example. Using content marketing with your B2B strategy in an effective way can boost … Continued

Whether you’re targeting investment leads or financial services leads, it can be an ordeal to generate leads and conversions. Your website is the main marketing tool for lead generation and it should be the centre from which you organise your lead generation strategy. From ensuring you have a social media presence to investing in content … Continued

As one of the first supporting pages you should have on your website, an ‘About Us’ page is expected from all websites regardless of industry. This type of page is a great way of communicating to your audience that “this is who we are” and to engage financial services leads. Website visitors will check your … Continued

Social media has become more prevalent in the past years, with many companies choosing these platforms to have a closer connection to their customers. Becoming more engaged with customers through social media platforms is almost expected in today’s world, with big brands joining in. Having access to customers who are frequent social media users can … Continued

With the prevalent use of emails worldwide, businesses benefit from taking advantage of this direct form of communication. Your audience email lists are essential for engagement and pension leads or financial services leads creation. Proper email address hygiene allows for long-term success of audience engagement and marketing campaigns. Compiling your list is just as important … Continued

You may be getting a lot of leads through, but have you ever stopped and taken a look at their strength? Remember, quality is always far better than quantity when it comes to B2B leads, so here are a few ways you can actively strengthen and improve the leads that come through your virtual door. … Continued

Saving for the future is something we all need to be doing, but it’s something that gets pushed down our to-do list time and time again. And when we do get round to it, there’s so much to learn out there that it all becomes so confusing. It that sounds familiar, then you’re not alone. … Continued